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LinkedIn Premium: Is it worth the investment? Discover the benefits and costs in 2023

Blog article - Blog
Blog overview

LinkedIn Premium is a paid version of the popular professional networking platform LinkedIn. With additional features and tools not available to free users, Premium can help you take your career to the next level. In this article, we discuss the benefits of LinkedIn Premium, whether it is worth the investment, and the costs of the various subscriptions.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription to the LinkedIn platform that offers additional features and benefits compared to the free basic subscription. These extra features are designed to help users build a professional network, find new opportunities, and improve their online presence.

Benefits of LinkedIn Premium

Some of the key benefits include:

  • InMail: With LinkedIn Premium, you receive a certain number of InMail credits, allowing you to send direct messages to people you are not yet connected with.
  • Who Viewed Your Profile: LinkedIn Premium users have access to an extensive list of people who have viewed their profile, including information on how they found your profile.
  • Access to LinkedIn Learning: Premium subscribers get unlimited access to LinkedIn Learning, an online learning platform with thousands of courses and videos on a wide range of professional topics.
  • Advanced Search Filters: Premium offers advanced search filters, allowing for more targeted searches for potential connections, job openings, or companies.
  • Job Insights: Premium users gain insight into how they compare to other applicants for a specific vacancy and can see which skills set them apart from the competition.

LinkedIn Premium Subscriptions

There are several LinkedIn Premium subscriptions available, each designed for specific purposes and target audiences:

  • Premium Career: Aimed at individuals looking for a new job or wanting to advance their career.
  • Premium Business: Designed for professionals who want to expand their network and make better-informed business decisions.
  • Sales Navigator: For sales professionals who want to identify, track, and manage leads and accounts.
  • Recruiter Lite: Intended for recruiters and HR professionals looking for talented candidates.

Is it worth the investment?

Whether Premium is worth the investment depends on your specific situation and goals. If you are actively looking for a job, seeking new business opportunities, or wanting to expand your network, LinkedIn Premium can provide valuable tools to achieve your goals. Additionally, access to LinkedIn Learning can help you improve your skills and stimulate your professional development.

However, it is important to consider whether you will actually use the extra features and whether they will have a significant impact on your professional success. If you are already satisfied with the results you achieve with a free LinkedIn account, a Premium subscription may not be necessary.

Costs of LinkedIn Premium Subscriptions

The costs for Premium vary depending on the subscription you choose. Here is an overview of the monthly costs for each subscription (prices may vary and are subject to change):

  • Premium Career: €39.97 per month
  • Premium Business: €44.99 per month
  • Sales Navigator: €79.99 per month
  • Recruiter Lite: €99.99 per month
An overview of the available subscriptions

LinkedIn also offers annual subscriptions, which usually provide savings compared to monthly payments. It is also possible to request a free one-month trial for most Premium subscriptions, so you can try out the features before committing to a paid subscription.

Conclusion

LinkedIn Premium can be a valuable investment for professionals who want to expand their network, discover new opportunities, and improve their online presence. However, it is important to carefully consider whether the extra features and benefits are worth the cost of the subscription. By evaluating the different subscription options and prices, you can make an informed decision about whether or not to upgrade to Premium.

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