6 CNC machines sold for STYLE via LinkedIn Ads
Through targeted LinkedIn advertising campaigns and a tailored ABM strategy, we directly contributed to the sale of 6 CNC machines for STYLE CNC Machines.
Industry
Manufacturing industry / CNC technology
Duration
2022–present
Medium
LinkedIn Ads
The client's request
"Help us utilize LinkedIn to increase our visibility and generate more leads in the traditional manufacturing industry."
Result
6 CNC machines sold and 36 valuable leads generated within 9 months.
We have a very pleasant partnership with Prime Marketing. A highly knowledgeable, specialized marketing agency. They assist us with our LinkedIn strategy and advertisements.
The request from STYLE:
" Help us utilize LinkedIn to increase our visibility and generate more leads in the traditional manufacturing industry. "
Objective: brand awareness and trust
Positioning as an innovative and reliable brand within a traditional industry that is not yet fully digitally oriented.
Also important: lead generation
Reaching and converting relevant decision-makers with the right content in a niche market with specific needs.
Accelerating decision-making
Better aligning marketing and sales to close deals faster in a long decision cycle.
You are clearly looking for evidence that advertisements truly work.
Ready to grow?
Good news: what you are reading here is no exception. We achieve these types of results every day. The only question is: when is it your company's turn?
Our 4-step solution
The execution
Every successful campaign begins with the right strategy. This is how we approached it step by step:
Step
Smart segmentation for hyper-targeted reach
Because job titles varied significantly, we worked with multiple segments: industries, skills, titles, and account lists. This ensured every message was hyper-targeted to the right audience.
Step
Tailored campaigns for every stage
We developed four complementary campaigns: white papers for lead generation, a client case study for ABM, event promotion for face-to-face contact, and retargeting for website visitors.
Step
Marketing & sales as one team
To convert leads into customers faster, we provided the sales team with LinkedIn training. This enabled them to actively connect, respond to interactions, and follow up more quickly.
Step
Account-Based Marketing for key accounts
Using input from sales, specific companies were approached with personalized advertisements, relevant at every stage of the decision-making process for maximum impact.
The impact on their business
The effect
After 9 months of intensive collaboration, STYLE CNC Machines has not only increased its visibility but also achieved concrete business results. From LinkedIn experiments to a structured approach that truly works.
The results in figures
Campaign data
Not just contacts, but valuable leads with concrete interest in high-end CNC solutions.
36
valuable leads
Not just contacts, but decision-makers at manufacturing companies actively seeking CNC solutions.
6
machines sold
Direct business impact thanks to a shorter sales cycle and perfect alignment between marketing and sales.
500+
new followers
A significant increase in both visibility and credibility within the traditional manufacturing industry.
