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+30% pipeline growth & 785% ROI within 2 months for Compliance Wise

Through hyper-targeted LinkedIn Ads campaigns and an educational content strategy, we achieved an ROI of 785% for ComplianceWise within 3 months and grew the pipeline by 30%.

We enjoy a productive partnership with Prime Marketing. We initially started with LinkedIn ads and later transitioned our Google ads to them as well. Since then, we have seen clear improvements in our results.

portretfoto van wibe van de vijver
Wibe van de Vijver
Head of Marketing at Compliance Wise
The request from Compliance Wise:

" Help us find a scalable way to validate market demand and accelerate sales via LinkedIn Ads "

Objective: lead generation for multiple conversion goals
From white paper downloads to webinars, free trials, and demos. Every touchpoint had to contribute to conversion and feed the sales funnel.
Also important: rapid validation of market fit
The campaign had to deliver measurable success within a short period and contribute directly to growth without lengthy experimentation.
LinkedIn expertise and fintech insight required
ComplianceWise sought a partner that truly understood both their specific market and the advertising platform.

You are clearly looking for evidence that advertisements truly work.

Ready to grow?

Good news: what you are reading here is no exception. We achieve these types of results every day. The only question is: when is it your company's turn?
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Our 4-step solution

The execution

Every successful campaign begins with the right strategy. This is how we approached it step by step:
Step
Hyper-focused targeting of ideal customers
We identified the ICP (ideal customer profile) and selected accounts with the highest conversion probability for maximum efficiency and ROI.
Step
Educational content combined with USPs
The advertisements combined valuable knowledge with clear differentiation: why ComplianceWise? This allowed us to build trust and interest.
Step
Smart optimization based on market feedback
By constantly analyzing responses, clicks, and conversions, we were able to optimize quickly and maximize returns without wasting budget.
Step
Multiple formats for complete funnel coverage
We alternated between whitepapers, videos, and lead forms to serve all stages of the funnel while simultaneously gathering valuable insights.

The results in figures

Campaign data

Not just contacts, but decision-makers at banks and financial institutions who were actively seeking their solution.
grafiek met omzet cijfers
785%
ROI
Exceptional returns within the first months, proving the effectiveness of the chosen strategy and execution.
122
Total number of leads
A combination of demo requests, trials, and whitepaper downloads serving all stages of the customer journey.
13
Free trials
High-quality leads with concrete interest and purchase intent that flowed directly into the pipeline.