2,473% growth in monthly leads for sentinels.ai
Following their investment round, Sentinels faced a challenge: scaling up quickly without compromising quality. The result? A 2,473% growth in lead generation.
Industry
Fintech/SaaS
Duration
18 months
Medium
LinkedIn Ads
The client's request
"Help us grow from startup to scale-up
with high-quality leads from the financial sector"
Result
2,473% growth in monthly leads within 18 months.
The collaboration with Prime Marketing was pleasant and professional. From the start, they have been involved in the campaigns and the growth of Sentinels.
The request from Sentinels:
" Help us grow from startup to scale-up with high-quality leads from the financial sector "
Objective: more prospects
The sales department was hungry for prospects, but the influx was too low to meet the ambitious growth targets.
Also important: proof of authority
As a new player, they had to prove themselves against traditional financial institutions that had been working with the same partners for years.
Rapid results for investors
With fresh capital in the bank, there was pressure to show quick results to investors, leaving no room for failed experiments.
You are clearly looking for evidence that advertisements truly work.
Ready to grow?
Good news: what you are reading here is no exception. We achieve these types of results every day. The only question is: when is it your company's turn?
Our 4-step solution
The execution
Every successful campaign begins with the right strategy. This is how we approached it step by step:
Step
Laser-focus on the right decision-makers
We segmented the target audience into compliance officers (the users) and the C-suite (the decision-makers). This allowed us to reach the entire Decision Making Unit with the appropriate message.
Step
Data-driven content strategy
Three white papers, multiple perspectives, one goal: discovering what resonates. Through smart testing, we found the perfect match between message and target audience.
Step
Optimizing for maximum impact
Every euro had to work harder. We halved the cost-per-lead while tripling the volume, preparing for a major leap in scale.
Step
Scaling without loss of quality
With proven campaigns, we were able to increase the budget responsibly. The result: a consistent 250 leads per month at €35 per lead.
The impact on their business
The effect
After 18 months of intensive collaboration, Sentinels has not only achieved their goals but significantly exceeded them. From an unknown startup, they have grown into a serious player that was eventually acquired by Fenergo.
The results in figures
Campaign data
Not just contacts, but decision-makers at banks and financial institutions who were actively seeking their solution.
2170
qualified leads
Not just contacts, but decision-makers at banks and financial institutions who were actively seeking their solution.
34
indirect demos
Direct conversations with large organizations that resulted in multiple enterprise deals.
€35
cost-per-lead
From €150 to €35 per lead—a cost reduction of 77% while quality actually increased.
