-21% cost per lead & 231% higher click-through rate
Through a phased campaign structure with creative video deployment, we reduced the cost per lead by 21% and increased the click-through rate by 231% for DSD Europe within 6 weeks.
Industry
IT / SaaS / Cloud distribution
Duration
2 months
Medium
LinkedIn Ads
The client's request
"Help us generate more visibility and high-quality leads in an oversaturated market full of similar providers"
Result
47 leads, €30 cost per lead (-21%) and 231% higher click-through rate within 6 weeks.
The request from DSD Europe:
" Help us generate more visibility and high-quality leads in an oversaturated market full of similar providers "
Objective: increased visibility in a crowded market
In an oversaturated market, it was essential to bring the DSD Europe brand to the attention of IT resellers and Managed Service Providers.
Also important: collecting high-quality leads
Through a lead form, we aimed to collect complete and actionable contact details from decision-makers within the specific target group.
Drastically improving campaign performance
Previous campaigns were performing below expectations. Time to advertise more creatively, efficiently, and purposefully for better results.
You are clearly looking for evidence that advertisements truly work.
Ready to grow?
Good news: what you are reading here is no exception. We achieve these types of results every day. The only question is: when is it your company's turn?
Our 4-step solution
The execution
Every successful campaign begins with the right strategy. This is how we approached it step by step:
Step
Phased campaign structure for maximum impact
We began with image ads and a brochure to build brand awareness. This established the initial touchpoints and effectively addressed existing market demand.
Step
Creative video deployment for a personal approach
In the second phase, we introduced a short video in which a sales manager directly addresses the target audience and explains the USPs. This personal approach fostered greater trust.
Step
Lead form optimization for higher conversion
Behind every ad was a streamlined form capturing essential data. By intelligently combining design and content, we significantly increased the conversion rate.
The impact on their business
The effect
After 6 weeks of intensive campaign optimization, DSD Europe has not only increased its visibility but also proven that creative video content can make the difference in a competitive market.
The results in figures
Campaign data
Not just contacts, but high-quality leads from IT resellers and MSPs with concrete interest in cloud distribution solutions.
47
high-quality leads
A combination of white paper downloads and video ad conversions from decision-makers within the IT distribution sector.
€30
cost per lead (-21%)
From €38 to €30 per lead — more efficient than the industry average and proof of optimized targeting and content.
+231%
click-through rate
Videos attracted much more attention than traditional ads, resulting in significantly better engagement and campaign performance.
